THE CHALLENGE
Vintec was launching a new range of wine cabinets. But temperature settings rarely get a dinner party talking. We needed to show what owning a Vintec makes possible: great wine, good company and a night nobody wants to leave.
THE IDEA
We created Decant & Dine, the ultimate dinner party with one small catch: your place was the venue. The winner picked the guests and opened their front door. Vintec handled everything else, from the sommelier and matched wines to the food, music and finishing touches. All the hosting glory. None of the kitchen panic.
HOW PEOPLE ENGAGED
People entered for the chance to turn “you should come over sometime” into an unforgettable evening. Jules and Cam Merchant hosted their own Decant & Dine experience, with Urban List capturing and sharing the night across content, social and PR. A taste of what could happen around your own table.
WHAT IT BUILT
More than 900 entries in two weeks. Over 273,000 creator-content views. 120,000 people reached across earned and owned channels. A reason to see a Vintec as the start of a great night, with a guest list attached.
