THE CHALLENGE
Nespresso wanted to sample iced coffee at scale, without being limited to shopping centres and static pop-ups. We needed to get beyond the food court and into people’s day, taking the coffee wherever its audience happened to be.
THE IDEA
We put premium coffee on wheels. Sourcing a Volkswagen ID. Buzz, we rebuilt it as NespressoGo, a fully operational travelling coffee bar. Behind the custom exterior sat integrated water and power, refrigeration, storage and a slide-out station fitted with Nespresso machines. Everything needed to serve at volume. No shopping centre lease required.
HOW PEOPLE ENGAGED
From run clubs to coffee events and busy public spaces, NespressoGo rolled up where people already were. A post-run cool-down. A welcome break in a busy day. Fresh iced coffee served somewhere unexpected, with the full Nespresso experience. Then the station slid away and the next stop called.
WHAT IT BUILT
A national sampling platform built to keep moving. A reusable brand asset with no fixed address. And the freedom to take Nespresso beyond the shopping centre, turning more everyday moments into opportunities for a first sip.
