TAL’s innovation team briefed us on creating an activation centred around free skin checks. We launched TAL SpotChecker, a national roadshow checking skin to drive the agenda of protection throughout Australia.
The nuts and bolts
We took the roadshow across the country and helped TAL check over 1,300 people, whilst encouraging the masses to regularly get their skin checked through a paid, owned and earned approach reaching millions. We helped increase NPS and drive broader brand awareness with our bespoke shipping container kitted out with a state-of-the-art triage unit. For those around our activation, we used umbrellas and branded sunscreen to further cement TAL’s ambition to help Aussies enjoy a sun-safe summer.