THE CHALLENGE
TAL wanted to bring its promise of protection into everyday Australian life through free skin checks. We needed to make getting checked easier and give people a reason to stop putting it off.
THE IDEA
We created TAL SpotChecker, a national roadshow that took medical professionals and free skin checks to Australians. A bespoke shipping container became a fully equipped triage unit, turning a brand promise into a practical service. Protection people could walk straight into.
HOW PEOPLE ENGAGED
Visitors stepped inside for a free skin check conducted by qualified medical professionals, while branded sunscreen and umbrellas helped those outside enjoy a sun-safe summer. Paid, owned and earned activity took the message beyond each stop, encouraging millions of Australians to make regular skin checks part of their routine.
WHAT IT BUILT
More than 10,000 people checked over seven years. Over 300 million earned impressions. A 38-point-plus increase in NPS. And for 46% of visitors, SpotChecker was their first-ever skin check. A small stop in someone’s day that made protection personal.
