The background
Sydney Airport wanted to welcome international guests to Sydney by bringing to life their new ‘SYD’ brand with a Christmas Summer installation.
The nuts and bolts
To show the beauty of Sydney to those arriving, we created a Christmas and Summer wonderland made out of sand, depicting the things that make Sydney, well SYD.
The sand sculpture first showcased a Christmas theme with a sandy Santa in boardies, riding a slay with reindeers on surfboards, which was then transformed into what summer in Sydney is all about with the iconic Harbour Bridge and Centrepoint Tower. To further extend the welcome, we partnered with Gelato Messina to create bespoke Christmas and Summer flavours.
To include those arriving from interstate via the domestic terminal, we brought together a special Santa crew to bring Christmas cheer with carolers handing out chocolate.
