THE CHALLENGE
Different shoes for different plans. So why wear the same sunnies everywhere? Sunglass Hut wanted to show how different sunglasses fit different occasions, giving Australians a reason to expand their collection.
THE IDEA
We created the Face the Sun Tour, two weeks of experiences that gave every pair of sunnies a plan. Built around indulging, raving, relaxing and exploring, each event came with a complimentary pair chosen to match the occasion. Pick your adventure. Meet your sunnies.
HOW PEOPLE ENGAGED
Guests escaped to Mudgee for luxe camping, horse riding and wine tasting. Danced above Melbourne with GRAACE and Tori Levett. Unwound at a bohemian beachside soirée on Sydney’s North Shore with massages and cocktails. Or explored Bondi through a sunrise or sunset photography masterclass with Aquabumps’ Eugene Tan. Promoted through Concrete Playground and bookable via Eventbrite, the tour gave Australians four different ways to #FaceTheSun.
WHAT IT BUILT
A tour that put Sunglass Hut at the heart of memorable experiences. Four occasions to discover a different pair. And a reason to give your sunnies wardrobe as much variety as your weekend plans.
