THE CHALLENGE
Priceline Pharmacy wanted to give its Find a Little Christmas Something campaign a little something extra. We needed a consumer promotion that encouraged purchases, rewarded customers and gave them a reason to come back throughout December.
THE IDEA
We created the Priceline Christmas Advent-ure, a consumer promotion built around the brand’s first augmented reality advent calendar. Behind every door was a fresh festive surprise, from exclusive deals to bonus Sister Club Points. A daily dose of Christmas anticipation, unlocked by shopping at Priceline.
HOW PEOPLE ENGAGED
Customers spent $10 in-store, uploaded their receipt and unlocked the day’s door through a two-minute AR experience. Rewards could be redeemed online and in-store, with a new surprise each day keeping curiosity high. In-store displays, digital content, online order flyers and outdoor advertising invited shoppers into the Advent-ure.
WHAT IT BUILT
More than 44,000 participants over 24 days, with an average spend of over $10 per play. A consumer promotion that connected purchases with playful digital engagement and daily rewards. And a little Christmas something worth coming back for.
