The background
Priceline Pharmacy sought to elevate their Christmas campaign, 'Find a little Christmas something,' by creating a digital experience that would engage customers both online and in-store. They wanted something that would blend seamlessly with their ATL campaign while offering a unique and memorable festive touch.
The nuts and bolts
Enter the Priceline Christmas Advent-ure—Priceline’s first-ever augmented reality advent calendar. Each day in December, customers were treated to a new surprise, from exclusive daily deals to bonus Sister Club Points, redeemable both online and in-store. By spending $10 in-store and uploading a receipt, customers could reveal what was behind the calendar door, with a new surprise offered daily to encourage repeat visits
The AR experience was promoted through a multi-channel approach, including in-store POS, digital assets, online order flyers, and OOH media. Over 24 days, more than 44,000 participants engaged with the advent calendar, spending an average of over $10 per play, uploading their receipts, and immersing themselves in a two-minute AR experience that brought the Christmas spirit to life.
