The Pleasure Store

A delicious return.

The background

Magnum wanted to bring the iconic Magnum Pleasure Store back to Westfield Sydney after 5 years of we did.

The nuts and bolts

Following an exclusive launch night for media and influencers, the pop-up store allowed ice-cream lovers to customise their own Magnums at a dipping bar with a choice of four dipping chocolates, before going crazy with a selection of nineteen toppings and finishing it off with a choice of three chocolate drizzles before the Pleasure Makers sealed it with Magnum’s signature M Coin.

For the first time, customers were also able to order custom creations via UberEats and develop their creations online via an interactive microsite.

Over 54 days, we sold 15,531 Magnums with over 1 tonne of melted chocolate used!


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