THE CHALLENGE
Nespresso was launching Vertuo Pop, a compact coffee machine with a colourful personality. Before it could win over kitchen benches, it needed to win over the people selling it. We needed to turn retailers into enthusiastic advocates, one good coffee at a time.
THE IDEA
We gave Vertuo Pop a five-city tour. From the MCA rooftop in Sydney to QT Perth, we transformed venues into colourful, interactive experiences built around the machine. A trade roadshow with plenty of Pop, designed to get retailers trying, tasting and talking.
HOW PEOPLE ENGAGED
More than 700 retailers got hands-on through product demonstrations, interactive challenges and curated tastings. Our signature Nespresso affogato gave them a particularly sweet introduction. Custom presentations and event styling carried Vertuo Pop’s colourful personality through every stop, keeping the little machine firmly in the spotlight.
WHAT IT BUILT
Five cities. More than 700 retailers engaged. A national launch that gave the people behind the counter firsthand experience of the product and more reasons to recommend it. A small machine with a big introduction.
