The background
Nespresso was preparing to launch the Vertuo Pop, a compact, vibrant coffee machine designed to deliver café-quality favourites at the touch of a button. They sought a bold, strategic approach to create a trade roadshow that would not only showcase the product but also spark excitement and build a network of dedicated retail advocates nationwide.
The nuts and bolts:
Our five-city roadshow was crafted to immerse participants in an unforgettable brand experience.
From the stunning rooftop views of the MCA in Sydney to the quirky allure of the QT in Perth, we transformed each venue into a dynamic playground, engaging over 700 retailers.
This wasn't just a product showcase—it was a full sensory experience. Through innovative demonstrations, interactive challenges, and curated tastings—like our signature Nespresso affogato—we gave retailers hands-on exposure to the product’s unique qualities.
Each element was strategically designed to keep the Vertuo Pop front and centre, leaving a lasting impact.
To amplify the product’s colourful personality, we developed a complete suite of assets that worked in harmony with the product, from engaging digital presentations to immersive event styling. Every detail was meticulously planned to ensure that the Vertuo Pop didn’t just stand out—it took the spotlight and became an essential part of the conversation among retailers.
