Nespresso was set to launch the Vertuo Pop, a compact and vibrant range that delivers café-quality favourites at the touch of a button. They approached us with a clear goal: to create a trade roadshow that would captivate, educate, and foster a nationwide community of passionate advocates.
The nuts and bolts:
Spanning five cities, our roadshow took participants on an unforgettable journey. From the awe-inspiring views of the MCA in Sydney to the delightfully eccentric QT in Perth, we engaged over 700 retailers.
Our event series aimed to immerse people in the Vertuo Pop experience. Through state-of-the-art demonstrations, interactive challenges, and delectable tastings that even included a signature Nespresso affogato, guests got their hands on the product like never before.
To make Vertuo Pop shine as the star it truly deserves to be, we designed a suite of assets that perfectly complemented the product's vibrant personality from the on-screen presentation to the tasting experience to the styling.