THE CHALLENGE
Ben & Jerry’s wanted to become the ultimate couch companion. We needed to connect the brand with settling in, switching off and enjoying a scoop of ice cream.
THE IDEA
Banter identified Koala as the perfect partner and brokered the collaboration, bringing together two like-minded brands with established audiences. Together, we created a one-of-a-kind sofa with custom shelving and a built-in freezer. Then we gave people the chance to win it, with one simple catch: to win the couch, you had to sit on it.
HOW PEOPLE ENGAGED
We took over Sketch Collective in Surry Hills for three days of Sofa Sessions. Guests settled in for a “moo-vie” or “moo-ditation”, enjoyed Ben & Jerry’s and took home cosy branded merch. Influential superfans shared the experience through social content, while Koala’s customer database introduced the collaboration to an established audience of couch lovers.
WHAT IT BUILT
1.3 million media reach. 260 Sofa Sessions attendees. 1,260 scoops served to passers-by. Another 490,000 people reached through Koala’s database. A partnership that used both brands’ audiences and brand equity to make staying in feel even better.
