Ben & Jerry's: Sofa Sessions

A collaboration with Koala

The background

Ben & Jerry’s asked us to help them position their delicious ice-cream as the ultimate couch companion. So we thought, why not partner with the ultimate couch?  

We partnered with Koala to create a one-of-a-kind couch perfectly designed to enjoy Ben & Jerry’s on. Featuring custom branded shelving and a built-in freezer, we decided to give this couch away to one lucky punter. But there was a catch. To win the couch, you had to sit on it. 

The nuts and bolts.

We took over Sketch Collective in Surry Hills with a three day takeover. Guests got maxo-relaxo with their choice of a moo-vie or moo-ditation, whilst they tucked into one of 3,000 delicious Ben & Jerry’s scoops on offer. 

They’ll also got their own B&J’s branded cozy merch to take home and some Insta-worthy snaps for keeps.

We engaged a number of influential Ben & Jerry’s super-fans to create thumb-stopping to get everyone in Australia talking about this unique collab. 

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