THE CHALLENGE
Madame Tussauds was unveiling Dylan Alcott’s wax figure and wanted to give visitors more than a photo opportunity. We needed an experience that celebrated his personality and gave people a new appreciation of the skill behind his success.
THE IDEA
Think you can Serve Like Dylan? We created an interactive tennis challenge that put visitors in a custom replica of his wheelchair and invited them to give it their best serve. A chance to discover just how much talent goes into making it look that easy.
HOW PEOPLE ENGAGED
Visitors took a seat and served as fast and accurately as they could. Kinect technology tracked their performance, while Dylan’s audio narration coached them through the game with his trademark warmth and encouragement. Part physical challenge, part digital experience, with Dylan cheering them on.
WHAT IT BUILT
A permanent attraction at Madame Tussauds, launched in December 2022. An experience that gave visitors a reason to play, try again and leave with even more respect for the champion beside them.
