Case Study Video
THE CHALLENGE
Contiki’s travel agents help people book the time of their lives. For its annual Contiki Legends celebration, we needed to give those agents a taste of it themselves. An evening that captured the places, people and shared adventures that make group travel unforgettable.
THE IDEA
We turned Contiki Legends into a night of doing legendary things together. Bringing destinations into one event, we created experiences designed to be shared. The food, music and moments that turn a group of travellers into a group of mates.
HOW PEOPLE ENGAGED
Guests pedalled their way into a Munich-inspired biergarten, with beer and buttered pretzels. A custom-built Tapas Train served up a taste of Barcelona and Contiki’s new rail trips. At Nonna’s Tuscan Feast, real Italian nonnas dished up pasta straight from wheels of cheese around a communal table. A live Beatles experience brought a little Abbey Road to the evening.
WHAT IT BUILT
A celebration that let travel agents experience the feeling they sell. New destinations to talk about, shared memories to take home and a reminder that with Contiki, the company is as memorable as the trip.
