THE CHALLENGE
Spotify wanted to celebrate ten years in Australia with an experience that energised its team and brought people together. The night needed to mark the milestone while celebrating the music and culture at the heart of the brand.
THE IDEA
We threw the ultimate 90s hip-hop party. Taking over Riley Street Garage, we brought together sneaker culture, streetwear and throwback tracks to create a celebration that felt unmistakably Spotify.
HOW PEOPLE ENGAGED
Guests watched mural artists create live works, with custom projections transforming the space around them. At a pop-up customisation station, they chose from nine bespoke animated Spotify icons to personalise their own tote bags. A soundtrack mixing 90s classics with current favourites kept the team moving throughout the night.
WHAT IT BUILT
A shared celebration of ten years of Spotify in Australia. A chance for the team to connect through music, express their individuality and take home something made their way. An anniversary experience rooted in the culture that makes the brand.
