THE CHALLENGE
Taubmans wanted to find its place in sport and show local communities it was In It Together with them. We needed to identify the right partners and give the brand a role that went beyond a logo on match day.
THE IDEA
We audited the sponsorship landscape, ran a competitive RFP and helped Taubmans secure partnerships with the Parramatta Eels and Brisbane Lions. Then we put the paint to work. From celebrating elite performance to refreshing grassroots clubhouses, we built a platform that connected the brand to footy at every level.
HOW PEOPLE ENGAGED
Through Performance in Paint, fans voted on a standout moment from the previous match, then watched mural artists bring it to life at home games. High-performance footy, immortalised in high-performance paint.
Footy Club Rescue took that spirit into the community. We delivered paint, people and equipment to four local clubs needing a helping hand. Their transformations became emotive social content and a TV campaign, supported by bespoke LED signage and an always-on social presence across the partnerships.
WHAT IT BUILT
Three years of meaningful integration across professional and grassroots footy. Significant uplift in brand consideration among Eels and Lions fans compared with the general population, growing year on year. And fresher local clubhouses to show what In It Together looks like with the sleeves rolled up.
