The background
Priceline Pharmacy wanted to create a digital experience for their customers to celebrate their Christmas offers both online and in-store, in line with their ATL campaign ‘Find a little Christmas something’
The nuts and bolts
Enter the Priceline Christmas Advent-ure, the first ever Priceline augmented reality advent calendar.
For every day in the month of December in the lead up to Christmas, consumers were surprised with a special daily deal or a loyalty offer for bonus Sister Club Points that could be redeemed online or in-store. Users could visit the same URL each day to find out what was behind the calendar door.
Priceline Pharmacy promoted the AR experience via their in-store POS, digital assets, online order flyers and OOH media. Over the 24 days we saw over 16,000 unique users with an average dwell time of over 2 minutes.
