The background
Nespresso wanted a way to sample iced coffee at scale without relying on static pop-ups. The challenge was to bring the brand to people in their everyday routines and make the encounter feel premium, not promotional.
The nuts and bolts.
Introducing the NespressoGo Van.
We took a brand-new Volkswagen ID.Buzz and transformed it into a fully custom Nespresso sampling van.
Inside, we engineered a functioning coffee bar, complete with integrated water, power and space to run Nespresso machines in high-volume environments.
The van is travelling nationally across sporting events, run clubs and high foot-traffic locations, turning everyday moments into unexpected, iced coffee experiences.
This gives Nespresso a scalable touring asset that continues to generate brand exposure wherever it appears.
