The background
Vintec were launching a new series of wine cabinets and wanted to conversation, reinforce their leadership in the category and turn owners into an engaged community of home entertainers.
The nuts and bolts.
We created Decant & Dine, an experience-led campaign celebrating the art of hosting at home through the world of Vintec.
Think sommelier-curated wines, perfectly paired menus, music and a fully elevated hosting experience designed to showcase what great entertaining looks like with Vintec at the centre.
To bring the concept to life and drive participation, we partnered with Jules and Cam Merchant alongside Urban List to create a hero dinner moment. This became the engine for storytelling, demonstrating the experience in action and giving people a tangible version of what they could win.
The campaign was designed to work hard across channels, blending aspiration with accessibility and turning a product story into a lifestyle people wanted to be part of.
The result?
- 900+ entries nationally within two weeks
- 273K+ views across creator content
- 120K reach across earned and owned channels
Positioning Vintec as the brand behind better entertaining, not just better storage.
