Case Study Video
Contiki were launching into Southern India and wanted to engage trade and consumers by having a platform that could create conversations about the tour both on-site and in media. How do you remind people of just how amazing the idea of escaping is, when they barely get time to escape their daily grind?
The nuts and bolts
We brought The World’s Most Relaxing Escape Room to Sydney, by taking over a unique house and turning it into a multi-sensory ’escape’ room, giving people a 45-minute immersion into Southern India. Sydneysiders were transported to Southern India with a narrated virtual boat tour of Kerala Backwaters, a traditional Ayurvedic massage, a meal at a traditional Dosa bar and a taste of a Tamil Nadu coffee plantation complete with their own chance to 'free pour. The campaign was a runaway success, with sell-out attendance, 15m impressions in media and a 17% uplift in sales across the Asian region throughout the campaign activity.