Airtasker engaged Banter to help drive brand love and functional app usage by leveraging their partnership with the Sydney Dogs and Cats Home. We created the ‘Puppy Pal’, the most awesome task ever offering one lucky punter $500 to befriend a little puppy named Taco and his five brothers.
The nuts and bolts
With a content-led approach, the Puppy Pal campaign broke the Airtasker record for number of task applications and created headlines in Australia, England, Germany, Argentina and Mexico! We created a headline-generating big idea that drove real results, with Airtasker’s most successful awesome task ever!